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Marketing Manager - North America - Massachusetts

Ref: 567 Date Posted: Tuesday 30 Mar 2021
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Peak Scientific is actively reshaping the global laboratory gas generator market through innovative product design and world class service.  With offices around the world and major opportunities for future growth, these are exciting times for this market leader in gas generators.  Our products offer superb technical performance and are smoother, quieter and more efficient than anything else in the market today.

As Marketing Manager, North America, reporting to our General Manager North America (with dotted line to Global Marketing Director), you will be responsible for all facets of direct marketing to increase the sales of generators and related service contracts and other aftermarket revenue streams. This position is new for the North America business unit and we are looking for someone who has a track record of establishing and deploying marketing programs from the ground up. The ideal candidate will be highly analytical with an expertise in creating database strategies that drive growth. You will take a hands-on approach, have B2B experience with campaign development, execution, and measurement, are equally comfortable with big-picture thinking while paying attention to detail. Other key accountabilities include:

  • Manage different marketing channels from beginning to end (strategy, planning, execution, budgeting, analysis, and optimization). Design, implement and analyze A/B split tests across all channels (offer, creative and CRO).
  • Maintain campaign performance reporting, highlighting successes, failures, trends, and opportunities.
  • Work collaboratively with Global Marketing team at Head Office in Scotland to develop and deploy digital assets, creative and analytics relevant to North America market.
  • Develop our database strategy and work cross functionally with the different sales teams to build support.
  • Leverage customer and market intelligence in partnership with regional sales team and global marketing and key account teams, to target and position high impact demand generation campaigns.

Educated to Degree level with 5+ years of hands-on experience developing and managing scalable marketing campaigns across paid media. You have a deep familiarity with digital marketing and customer acquisition metrics including LTV, CAC/CPA, CPC, CPM, and ROAS. With energy and initiative to establish and build out what will be new marketing capability for rapid-growth North America business unit, you possess business acumen to synthesize data to drive marketing effectiveness. Resilient and effective in the face of pressure, you also have:

  • Strong communication, interpersonal and relationship-building skills, with a good sense of humor.
  • Self-motivated, ambitious, and driven with the capacity to plan time effectively & prioritize.
  • A combination of analytical ability and creativity.

Peak Inc. is the rapidly expanding North American arm of Peak Scientific, with its main US office located in Billerica, Massachusetts, and plans for significant further growth over the next few years. You would be joining a North American team of around 70 staff, including dedicated sales and field service engineer teams covering the whole of mainland US and key territories in Canada. Peak Scientific is a global leader in gas generation for analytical laboratories, operating worldwide with sales in over 120 countries and offices in every continent. It is a challenging, dynamic and energized environment, with unlimited opportunities for personal and professional growth. If you are open-minded, driven and quick to learn we want to speak to you.

We recruit individuals who fit our culture and values. The atmosphere is fun, friendly but with a high degree of professionalism and a non- corporate feel.  We respect our colleagues, customers and suppliers and we offer freedom to act, to challenge the status quo but to also take responsibility. If you have what it takes to be part of Peak, please click APPLY!

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