Marketing Specialist
Hybrid schedule: 3 days/week onsite in Westford, MA office
Estimated Annual Base Salary: $71,000-$81,000 + eligible for discretionary annual bonus
Peak Scientific
PEAK Scientific is a leading nitrogen generator manufacturer and global expert in high-performance nitrogen gas generator and hydrogen gas generator systems for LC-MS, GC, GC-MS and other applications used in laboratories around the world. Putting our customers first is at the heart of everything we do which is why we help lower operational costs, reduce environmental impact and remove the uncertainty and inconvenience of traditional recurring gas supply with an in-house gas generation solution from PEAK Scientific.
Job Overview
The primary responsibility of the Marketing Specialist is to support the North America region with qualified marketing leads, developing and executing marketing campaigns to support the regional sales & service sales business plans, and using digital marketing tools for end user marketing and providing dedicated marketing support for sales teams and channel partners. The Marketing Specialist will also support the coordination of internal and external events, including trade shows, user meetings and internal sales conferences.
Duties and Responsibilities
- Developing strategies and tactics to support sales activity and deliver qualified leads for NA region
- Marketing support for all functions of Peak NA team
- Be “Voice of the Customer” in NA region
- Responsible for working collaboratively to create, develop and implement successful marketing plans across the NA region
- Measure success of marketing plans through lead tracking by status, source and campaign
- Working with key internal stakeholders, including the NA Sales, service sales and service delivery teams to support the creation of marketing campaigns as well as captivating, case studies and user testimony
- Support the coordination, planning and outcome reporting of internal and external events in the region. This will include, but is not exclusive to: show bookings and payment; cost tracking; registration and hotel bookings; coordinating inbound and outbound shipments; purchasing local event stock; ensuring Peak brand is best represented at all events
- Support with live chat and syndicating customer enquiries to relevant department as required
- Supporting the NA management team and global marketing team in achieving departmental and business goals
- Own and be responsible for local marketing stock management and dummy unit stock holding for the region
Skills and Qualifications
- Experience working in B2B and/or technical product marketing advantageous
- Experience of formulating and executing marketing plans to budget
- Good working knowledge of online and offline marketing channels
- Event coordination
- Working with CRM and business systems advantageous
- Excellent written and verbal communication skills
- Curious, intuitive with a high level of initiative – can quickly connect and deliver on own plans
- Highly organized with ability to manage busy workflow
- Self-motivator adaptable to working in team and with own initiative
- Creative thinker with good eye for detail
- Ability to multi-task and interact with many different stakeholders
- Good understanding of brand message and company voice
- Influencing skills – ability to communicate and influence across multiple levels of organization
- Comfortable working at a high tempo
Living by the Peak Values
- Put Customer First, keep customer needs at the heart of every decision and action
- Be Innovative, always curious and open to new ideas and better ways of doing things
- Stay Agile, be responsive and make timely, considered and well-informed decisions taking accountability for the outcomes
- Always Respectful, kind and supportive, always look for the best in each other and strive to help one another do a better job
- Show Pride & Passion, be proud about what we do and enjoy our work
Peak Scientific is an equal opportunity employer and does not discriminate on the basis of race, color, religion or creed, national or ethnic origin, gender, sexual orientation, genetic background, age, disability, military service, or any category protected under applicable law in its hiring, employment or other programs and activities.