Job Title: Territory Sales Incharge
Reports to: Country Manager – South East Asia
Location: Hong Kong / Malaysia / Singapore
Direct Reports: No
Overview
The Territory Sales Incharge will be responsible for driving business development and sales growth for
the Peak International Group product portfolio, including Peak Scientific, Peak Gas Generation,
and Noblegen, across Hong Kong and Malaysia. This role is critical in expanding both instrument
sales and aftermarket service sales by identifying new market opportunities and building a
strategically aligned, contractually managed distribution network.
The Territory Sales Incharge will collaborate closely with Regional Sales Managers, Market Development
specialist, distribution partners, and OEMs to deliver customer-focused solutions that drive
commercial success. The role requires a strong blend of technical knowledge, sales acumen, and
relationship management skills to ensure sustainable growth and enhanced market presence.
Duties and Responsibilities
Develop and implement a comprehensive territory sales plan to drive revenue growth,
increase market penetration, and improve win rates, ensuring achievement of sales targets.
Maintain strong engagement with business partners and customers within the assigned
territories to meet business objectives and uncover new opportunities.
Conduct regular customer visits to understand their needs, provide tailored solutions, and
ensure high levels of satisfaction and retention.
Monitor and analyze market trends, customer feedback, and competitive activity to identify
risks and opportunities, informing strategic business decisions.
Work closely with internal teams to deliver customized sales and service solutions that
accelerate the sales cycle and support commercial success.
Take ownership of the sales pipeline, ensuring a healthy funnel and providing accurate
forecasts to support business planning and supply chain alignment.
Negotiate and manage distributor agreements, ensuring pricing compliance and alignment
with company policies to support long-term business sustainability.
Provide training, tools, and ongoing support to distribution partners to enhance their
capabilities and performance.
Utilize CRM and sales tools to profile prospects, track opportunities, and gather actionable
market intelligence.
Build and nurture strong customer relationships to identify cross-selling and upselling
opportunities that drive incremental value.
Represent the company and support distributors at trade shows, product demonstrations,
and industry events. Manage lead generation and follow-up from these engagements.
Travel as required to support business activities, including customer visits, OEM
engagements, distributor training, and relationship development.
Experience
Proven track record in identifying growth opportunities, developing go-to-market strategies,
and driving revenue through new market penetration and strategic partnerships.
Experienced in leading sales initiatives, managing sales pipelines, forecasting revenue, and
collaborating with cross-functional teams to achieve commercial objectives.
Demonstrated success in growing service sales through customer retention strategies,
service contract upselling, and lifecycle support programs.
Strong understanding of business culture, regulatory environments, and Government Tender
Procedures within assigned territories (e.g., Hong Kong and Malaysia).
Proven ability to build and maintain long-term customer relationships, ensuring satisfaction
and identifying opportunities for cross-selling and upselling.
Experience in selling complex, technical, or capital equipment solutions, ideally within the
scientific instrumentation or industrial gas generation sectors and related markets and
industries.
Experienced in selling both CapEx and OpEx-based solutions tailored to customer needs.
Experience representing the company at industry events, managing lead generation, and
converting opportunities into sales.
Skills and Qualifications
Adept at aligning technical solutions with commercial goals to drive customer satisfaction
and business success.
Friendly, approachable, and service-oriented, with a strong focus on delivering high levels of
customer engagement and satisfaction.
Skilled in building, onboarding, and managing high-performing distributor networks,
including performance monitoring and aligning partners with business goals.
Excellent interpersonal skills with a proven ability to develop and maintain long-term, trust based
relationships.
Capable of resolving both technical and commercial challenges with practical, results-driven
solutions.
Technically astute with hands-on experience in complex, project-based sales environments.
Embraces a cooperative working style, shares knowledge openly, and contributes to a
positive and process-driven team environment.
Strong verbal and written communication skills, capable of presenting complex or technical
information clearly and concisely.
Comfortable working across diverse cultures within assigned territories, with strong crosscultural
communication skills and adaptability.
A proactive self-starter with a “do what it takes” attitude, committed to achieving
sustainable and measurable outcomes.
Maintains composure and professionalism in high-pressure situations, demonstrating
emotional intelligence and self-control.